Law Practice Optimization and Its Place in Today’s Law Firm

Law practice optimization (LPO) is the process of improving the services provided by the Legal Industry to their clients. In today’s modern world, always being connected to your office and your clients is no longer just a luxury it is an absolute requirement. As we all know, the internet has opened the doors for the Legal Industry and allowed Law Firms to market and advertise themselves to the World Wide Web, through business advertising campaigns, which reach tens of thousands and perhaps millions of prospective clients, by just the click of the mouse. It is the servicing of the clients and the ability of the Law Firm to conduct their business in the most efficient manner is where the LPO surfaces its necessity.

As clients awareness of LPO increases, they will in turn drive the Legal Industry to adopt LPO methodology. The Legal Industry can no longer hide behind antiquated methods that are still is use today when dealing with the voluminous amount of paperwork, telephone calls, research, as well as, all communication and document production that is involved when dealing with the resolution of a legal matter. Before LPO, the Law Firm has been able to past the cost of inefficiency directly to the client by way of standard hourly billing. Since LPO, the Law Firms are being held to a higher standard of expectations and efficiency, and with the use LPO, these efficiency savings are being passed down to the client with better service for less money.

The use of today’s modern technology is now being demanded by the client. Having the ability to receive mail electronically, receive SMS messages for reminders or court notifications, is now the standard that is expected in the industry. Older, much antiquated methods like regular mailings, are no longer being accepted by the client who expects more from their Law Firm.

The initialism “LPO” can refer to “legal practice optimization” synonymous with “law practice optimization,” which is a term adopted by an industry of consultants who carry out optimization projects on behalf of individual Law Firms. These consultants or Legal Practice Optimizers or Law Practice Optimizers, perform an in depth evaluation of the current practices of the Law Firm and then provide recommendations as to the lack of efficiency being used within the managerial sector of the Firm. Many times, the LPO consultant finds deficiencies pertaining to the lack of adaptation by the Firm to utilize current technology and software that is available in the current market place. In many instances, the LPO consultant will find the Law Firm has become complacent with respect to the managing of the Law Firm due to their ability to offset any extra costs of being inefficient, directly in their client billing.

Law Practice Optimization does not stop with streamlining the internal practices of the modern law firm. It also covers managing the online exposure and marketing of the firm when appropriate, through the creation of a custom web site for the firm, and in addition the application of the now well established practice of SEO or Search Engine Optimization. This is now a common area of focus for the practicing LPO consultant since legal firms are now relying on new client intake via the internet, a well functioning and effective presence online is now essential.

Signs You’ve Got the Best Divorce Lawyer

Your best weapon to a rather messy, contested divorce is a brilliant divorce lawyer. There maybe hundreds to thousands of them in the country but brilliant ones are few and far in between. So choose your divorce lawyer. He / she might be the only chance you have of wining your divorce case.

Needless to say, hiring a brilliant one is quite expensive. Talent and education after all does not come cheap. However, a brilliant divorce lawyer will give you the custody of your children, more than enough financial settlement, alimony, a quick divorce, and your fair share of divorce property. Also, if your divorce comes to court – a brilliant lawyer can bring you victory. Indeed, a brilliant lawyer is a must.

So what are the marks of a brilliant divorce lawyer?

Stellar resume

Educational background of your lawyer matters. His track record on winning cases and his overall experience as a lawyer are very important. He should have years of experience as a divorce lawyer and family law expert.

Personal traits – aggressive (to a degree) and creative

You would want to hire a go getter. Someone who is not afraid of taking bold actions but these bold actions must be preceded by much thinking and planning. So what you want is a lawyer that as a healthy mix of aggressiveness, fearlessness, and logic.

You also want a creative lawyer. Being creative means thinking outside the box and going beyond the norms to produce amazing, unexpected results. A creative lawyer is full of ideas (conventional or not). You will never reach a dead end with a creative lawyer. At least you’ll know that your lawyer will be able to defend your case whatever the circumstance.

If facing a divorce, we all want a successful resolution to it. The first step to achieve just that is hiring a brilliant lawyer. It would one decision you will never regret. If you are concerned with the payment, before hiring the lawyer, ask about his hourly rate. Also, be honest with your financial situation and evaluate whether you can afford the lawyer or not.

If you have your brilliant lawyer at hand, you know that the expensive payment is money well spent. It will pave the way for a successful divorce for you – by successful, think alimony, custody, child support, and ownership of your family home.

Hire the Best Divorce Lawyer to Fight For Your Right

Marriages are made in heaven but on earth sometimes problems may crop up. When the differences between couples become irrevocable they may decide to go in for a divorce or a mutual separation. When a once – happy marriage ends in a divorce it an emotionally trying time for not only the couple but also for both the families involved. The situation gets further aggravated if children are also involved in the divorce proceedings. Major details need to be sorted out among the couple who are not in the frame of mind to deal with sensitive issues. In such a circumstance it best for the individual to seek the advice and guidance of the best divorce lawyer and allow the professional competent lawyer to favorably handle the case for him or her.

The best divorce lawyer is usually someone with a track record of successful cases to his name. The lawyer is also well equipped to deal with both the technical and legal issues that crop up in a divorce. Especially when a divorce turns ugly and the couple is involved in an embittered fight for legal rights it is best to seek the counsel of the best divorce lawyer. A divorce involves many separate aspects like the financial settlements of the assets that belong to the couple whether jointly or individually. The divorce case gets further complicated when no pre-nuptial agreements are in place. Another sensitive issue that is common to many divorce cases is the decision regarding the child custody. It can be a difficult and emotional decision for the couple to make and it is best to let the best divorce lawyer handle your case and help you in getting the custody rights of your child.

The best divorce lawyer will also be the most competent person to handle and sort out the alimony settlement of the spouse whom he is representing. The spouse who has hired the better lawyer will definitely be in a stronger position to bargain for justified alimony rights and can tilt the case in their favor. The divorce cases involve many legal loopholes that only an experienced lawyer can discern and handle with care. The best divorce lawyer is also well equipped to deal with the emotional situation of the client and in tough times like this it is often that the lawyer becomes the client’s best friend and emotional support.

A divorce is always an unpleasant situation but however when the couple has no chances of a positive reconciliation it is perhaps the best way to go separate ways. Divorce under such circumstances is not only the best option but is also inevitable sooner or later. So it is the most practical way to hire the services of the best divorce lawyer and settle out the divorce proceedings in a manner most advantageous to the client. A divorce should not be considered as the end of a life but rather as a fresh opportunity given to the individuals to start their life all over again.

Varying Video for Effective Law Firm Web Marketing

Video is becoming increasingly important to law firm web marketing. Website and YouTube video can help law firms with website stickiness, improve professionalism, optimize their law firm SEO and leverage social media marketing to carry their message to both their existing clients and prospective clients. Let’s consider a few YouTube statistics. YouTube, owned by Google since 2006, boasts some truly amazing metrics. For example, as of this writing, YouTube’s website states that it attracts over 800 billion unique users visits each month and over 3 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute, and in 2011 YouTube had more than 1 trillion views or around 140 views for every person on Earth. Clearly web video is attracting and retaining a large following.

How can you optimize your law firm marketing content for YouTube? Strength is represented in numbers and variety. Once you have created a page (or space) on your law firm website, you should also create a YouTube channel. Optimize your channel for your target prospects and make sure your description and tags incorporate the long tail keywords germane to your target audience. Leverage your law firm logo and branding to make your YouTube channel look professional and current. Then, populate both your channel and your law firm website with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. There are pros and cons with each of these videos relating to your law firm web marketing.

  • PowerPoint Vlogs:These are fast and easy to create and post. You will achieve better results if your slide deck has been created by a graphic artist. Vlogs are typically a more casual type of video, and can be used to rapidly convey changes in a specific industry.
  • Recorded Webinars: Webinars can be recorded and posted to your law firm website or YouTube. Shorter is usually better, as patience can wear thin for even an interesting, albeit lengthy webinar recording. Webinars offer the advantage of looking and sounding “professional”, though quality can vary based on the vagaries of the internet throughput and recording devices used on the day of the webinar.
  • Talking Head Recordings:Quality varies on the recording device used and the professionalism and experience of the speaker. For example, using a built in high def camera can work well with some laptops, I usually suggest multiple practice sessions across several devices, to compare and contrast the resulting video. Make sure your background looks professional, an office background, if not cluttered, often looks best. You can also record in an empty courtroom, or on a quiet weekend, in front of a court house. This can be done with a computer or other digital recording device.
  • Skype Recorded Videos:Skype interviews are often easier for the speaker because they are responding to “interview” questions and don’t need to be as rehearsed when compared to Vlogs or talking head videos. Interviewers can utilize on camera or off camera (split screen) technologies. Skype does not offer recording capabilities, a third party software solution must be used.
  • Professional Videographer Videos:There are two types of these videos, those which feature or include live speakers, and those which use photos or images which convey your value proposition. The former might include a message from the managing partner or other attorneys, the latter might include images of your offices and other related law firm materials, or images pertaining to your target market.

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Post, Tweet, Pin, Like, Link, Blog and Vlog your content. Push your video out to your market using LinkedIn, Facebook, Tiwtter, Google, YouTube, Pinterest, Blogs, etc. Make sure your website links and call to action are prominently noted on both your channel and each video. Vary your video and vary your content for optimum efficacy. Educational videos typically work best. One of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to how to aggressively defend lawsuits, how to mitigate liability or how to ensure driver safety, video is a great way to reach your target markets.

Remember, all of your content does not need to specifically relate to law, as long as it is professional and interesting and results in quality traffic and interaction with your target market. Note that your content will vary drastically based on your practice. For example, attorneys specializing in family law will have a different approach, look and feel than those practicing corporate litigation. Your video content should “speak” to the audience you are targeting. And when in doubt, you can create your own informal focus group, sending your video links to trusted clients, friends and colleagues for their candid feedback. If your law firm has yet to begin your video law firm web marketing initiative, there is no time like the present. If you have already begun, remember to vary your video, your content and your web marketing distribution for optimum results.

Hire the Best Criminal Lawyer for Great Results

When you are facing legal troubles, hire the best criminal lawyer for assistance. Facing charges for various types of wrongdoings is not an easy battle to handle on your own. This is why a person hires a firm that specializes in this and that has a great record for helping people. If a person is charged with some type of crime, the first thing the person should do is to hire a firm for representation. In this country, people that are charged like this are considered innocent until proven guilty. The court system will try to prove that the person is guilty, but that is where an attorney comes into play. The attorney’s job is to prove that the person is not guilty. This is often done by showing evidence to the court. If there is no evidence, the firm will try to place reasonable doubt in the mind of the court. The court must not convict a person if they are not totally sure that the person committed the act. This is why reasonable doubt is so important. If a criminal lawyer can convince the court that there is not enough evidence to prove that this person did this act, they are forced to rule the case with a verdict of innocent. A person cannot be charged with the guilty verdict unless they are completely certain. This is one tool that smart attorneys use often.

One thing that your legal firm will do for you is to try to get the charges dismissed. This occurs with an innocent verdict. If you are convicted of the act, then there is another thing they will do. They will try to get the court agree to give you a very light sentence. This might be paying a fine, or getting reduced prison time. If this was your first offense, there is a higher chance that this will happen. If you have a very bad record, you may be stuck serving years in prison. The results of all court cases are different. By choosing the best criminal lawyer, you have a much better chance of getting the charges dropped or getting a very light punishment.

If you are unsure of which firm to choose, ask around. Find out what the firm’s win rate is, and find out if you can have a free consultation appointment. During your first meeting with the firm, ask the attorney what his honest opinion is of the case. This can help you determine if you will get good results. This is not a guarantee of course, but if the firm says that there is not a good chance of getting the charges dropped, you might want to find a firm that thinks that they can get them dropped. You must remember that expert advice and help does not come for free. If you want the best, you will have to pay for the best. Most people do because it is worth it for them. The best criminal lawyer often yields the best outcome of the court case.